This client has an interesting business. Who knew there was such a large market opportunity for USED forklifts and other USED material handling equipment.
The goal: When the time comes to move older equipment (USED SELLER) or if budget is tight but it's time for a new machine (USED BUYER), we must be top of mind AND at the top of relevant search results around the world.
FEATURED client
The Forklift Pro
clIEnt review
You provide "a great level of support. I love that any time I have an issue or request I can simply send an email and know it will be taken care of in a timely manner. You and the rest of the team do a great job making my job easier." - Marketing Assistant
ORGANIC SEARCH MARKETING - GEO SEO Through a combination of on-page keyword optimization, a consistent BLOG post calendar schedule, and a strong commitment to several social media channels, we have helped our client become a TRUSTED AUTHORITY in the material handling equipment industry.
From replacement parts to forklift safety 'best practices' , our client is being found online by their target audiences very early in the buying & selling sales cycle. In particular traffic and lead generation for sellers of used equipment has been a huge success when sourcing a desirable inventory of equipment that buyers around the world are searching for. PAID SEARCH MARKETING - TOP OF FUNNEL Several successful Paid Search campaigns have been around targeting trade shows where Buyers and Sellers (USERS) of material handling equipment will be found.
The goal is to get in front of them early and often, where they live, learn and work.
Top of Funnel awareness, being in front of the right audience all the time, has been the key performance indicators for all of this client's Paid Search marketing.
Engage. Compete. Win.
Promote your brand, compete for new clients, patients & customers, and grow your business.
