This client opened 3 NEW pediatric dentistry clinics around Charlotte NC over 18 months. The goal: FAST TRACK new patient appointments starting BEFORE the grand openings. In the same time, the 3 existing clinics needed a boost in new PRIVATE INSURANCE patients.
FEATURED client
Charlotte Pediatric Dentistry
client review
You "have been extremely instrumental in assisting us grow our business and online presence." - Chief Operating Officer
PAID SEARCH MARKETING - GEO TARGETING We started with Paid Search targeting Landing Pages created for each new office. In the case of one office we went as far as creating a new website with a GEO focused domain and extensive, geo-layered content. Paid Search included Google Ads & Retargeting.
ORGANIC SEARCH MARKETING - GEO SEO While Paid Search was filling in the gaps around targeted keywords (carewords) we were researching & adding META and on-page website updates, as well as, scheduling (2) Blog posts a month, month after month with original geo-centric and careword content.
The new website we created to target one location moved into top SERP results within 60 days of going live and 30 days BEFORE the clinic opened. The first weeks of that NEW clinic's GRAND OPENING the patient calendar was full!
Overall our client dominates their TOP KEYWORD categories. The Search Channel accounts for 70% of ALL TRAFFIC at the website which is considerable and growing.
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